Organic SEO on Google
Find out how organic SEO works and why you should be concerned about it in 2019.
Organic SEO has a prominent place in today’s economy as it increases along with the rise of the Internet.
Owning a website is far from enough to be visible online. SEO is the discipline that will offer the best position possible to your website.
What is organic SEO ?
Search Engine Optimization (SEO) brings together a set of techniques to improve the positioning of a site on search engines (Google, Bing, Qwant…).
The goal is to position the website on the first page of Google for specific keywords. The goal is obviously to get the first position on Google.
We can distinguish three major areas:
- Technical SEO optimization of the website.
- The optimization and creation of quality content.
- Creating backlinks – Netlinking.
The benefits organic seo
Long term thinking
A well-done SEO is a long-term strategy. While it can be complex to position yourself well on Google, once the reputation of the site is established it is easier to maintain.
Searching for a product, a store or a business before buying has become a reflex for most consumers. The Internet then becomes an essential vector of visibility.
increase your sales
Putting yourself on the front page of Google for the right keyword greatly promotes the click-through rate and therefore the opportunity for the service or product to be sold.
Get quality traffic
The SEO’s sole purpose is to make your site visible to increase conversions. It should also be able to target the user and help him find what he is simply looking for.
If your competitors are already doing SEO it’s a matter of not being left behind.
If your competitors don’t make SEO, you’ll become more competitive.
reduce your costs
SEO, unlike the SEA, does not involve any additional expense. Its vocation is to obtain traffic organically thanks to the quality of its content, resulting in a considerable ROI.
Paid search – sea
SEO is an area that is divided into two poles: Organic Optimization (SEO) and Advertising (SEA).
Search Engine Advertizing – or SEA – involves paying to gain visibility and clicks. These can be search engines like Google and Bing but also sites or social networks such as Facebook or Youtube.
Search Engine Optimization – or SEO – does not involve any expenses than the optimization itself. It’s about optimizing the website to improve it’s value to the eye of the search engine. The goal is for search engines to position the site themselves on the front page.
The SEO is more about thinking the long term and aims to achieve conversions naturally. The SEA, on the other hand, get results quickly but the costs are recurrent and do not necessarily anchor themselves in a virtuous circle.
The two strategies are considered complementary.
what you need to know about SEO
Why hire a consultant?
SEO is an ever-changing field, a consultantwill have both the tools and the knowledge to get the best SEO at a lower cost.
Where to start?
SEO has many short- and long-term strategies. Ideally, the SEO strategy begins even before the website is designed. If this has not been the case, conducting an SEO audit is often a good place to start.
How long to be well referenced?
The SEO is about thinking the long term. If it is possible to see quick changes in search engines it will often take several months before its position stabilizes.
What is the cost of SEO?
The cost can vary considerably depending on the website, the needs and expectations of the client. A one-time audit and technical optimization does not involve the same investment as regular site monitoring. Check out our services and rates.
Why focusing on google?
In France, 94% of online searches are done on Google.
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